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If Keanu has ever declared his love for you over social media, it’s probably not the real deal. And yet many people around the world have reported being conned out of small fortunes … read moreby romance scammers posing as the Canadian actor. In Unmask the Scam, a new anti-scam online series from HomeEquity Bank (HEB), a deepfake version of Keanu proves to viewers that not everything online is what it seems, while also clearing the famous actor's name once and for all. Across three episodes, the digitally simulated Keanu breaks down the inner workings of three unique scams: the Keanu Romance Scam, the Real Estate Scam and the Tech Support Scam. Romance scams were responsible for the second highest amount of fraud-related dollar loss in Canada in 2022, with the Canadian Anti-Fraud Centre reporting 1,056 victims being defrauded out of $59 million. And with 34 percent of homeowners aged 55+ in B.C. and Ontario being single, according to research company YouGov, this cohort is an ideal target. Launched during Fraud Prevention Month, Zulu Alpha Kilo developed the campaign as a follow up to Catch The Scam – an online anti-fraud series from HEB, developed by Zulu in 2020.
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Design Director: Dejan Djuric
Account Team: Jessica Hill, Cosmo Haskard, Samantha Tang
Planning Team: Maxine Thomas, Meredith Ferguson
Clients: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Richard Taylor, Jack Wilson
Digital Media Agency: iQuanti
PR Agency: Weber Shandwick
PR Team: Jennifer Wasley, Jacklyn Power, Adam Bornstein
Production
Post Production Director: Sarah Dayus
Editing Company: Zulubot
Editor + Colour: Can Yuksel
Online: Mike Sevigny, Alex Boothby, Cecilia Bernasch
Motion Graphics: Miguel Natividad
Audio Engineer: Balance Music / Dino Cuzzolino
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