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Nature First: In Nature, Everybody Is An Influencer
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Being an influencer is like being the new film star. The aesthetic beauty of popular influencers’ feeds, the likes, the attention and the commercial deals - it all makes people realise: I want that too. It means a growing number of people are constantly on the lookout for the best possible photo out there while building their persona as an influencer. But what might not be obvious to them is the fact that they already are influencers - influencing the very places of nature they’re visiting. It is a recent and global phenomenon that’s growing every day and that has environmentalists concerned throughout the world. With a powerful short video (click to watch) launched together with its 5200 members from 77 countries, Nature First wants to show people the impact they have as an individual within this cultural phenomenon. Educating people that they do have a responsibility when visiting nature, battling the lack of widespread knowledge of basic stewardship practices and outdoor ethics.
Managing Partner: Roeland Jeangout |
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