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The Very Group: Getting Ready
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Very has launched a new insight-led Spring campaign showcasing its one-stop-shop retail offering and capturing the recognisable chaos that ensues when a family is getting ready to leave the house for an event – the kind of moment that is so frequent when Spring arrives. Very’s customer insight shows that families look forward to Spring as a key point in their calendars. It represents the end of winter and the start of planning for warmer months, ushering in renewed positivity. Families intend to spend more time outside, including in the garden; plan days out and holidays, and attend events together. The digital retailer provides a one-stop-shop for families, combining items across fashion, electrical, home and more with flexible ways to pay via its VeryPay platform. In Spring, this translates into an appetite for fashion, garden items, and gifting, which are all represented in Very’s latest campaign. The campaign’s TV ad, called ‘Getting Ready’ and created by Grey London, introduces us to Mum, who talks to us as she attempts to get her family ready for yet another Spring gathering. With lost car keys, a daughter who doesn’t want to go, last minute gift wrapping, a barking puppy and a son who won’t part from his superhero costume, we see chaos at every turn moments before it’s time to leave.
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