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Tangerine: Jumping Through Hoops
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Everybody has to ‘jump through hoops’ - those unnecessary complications we face in our everyday lives that leave us feeling frustrated, overwhelmed, or even complacent. When it comes to banking, ‘hoops’ are expected. But it doesn’t have to be that way. That’s the message of Tangerine Bank’s new campaign, anchored by a 90-second anthemic spot, ‘Jumping Through Hoops.’ A digital bank with curated products, a user-friendly app, and award-winning customer service - Tangerine is refreshingly uncomplicated. In the spot - created by Rethink, and directed by Nick Ball (IKEA, The Troll; Extra, For When It’s Time) - we’re transported into a dystopian world that pushes the visual analogy of jumping through hoops, in every way. We see the grey blandness of a world full of hoops, and juxtapose it with the brightness and ease Tangerine represents.
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