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Yokohama Tires: Made Precisely for You
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Following a total brand overhaul, the Yokohama Tires team, alongside their partners at Dentsu Creative, developed the new Yokohama 'Made Precisely for You' campaign. Launching this week, the multimedia campaign puts the impressive tires at the centre, and highlights that Yokohama offers high quality tires made precisely for your life and the everyday needs of all Canadians. In beautiful harmony the strategy informed the creative accentuating the new positioning that Yokohama makes tires specific to the needs of Canadians, allowing the work to gravitate to this idea of Yokohama making tires 'precisely for you'. This idea of personalisation took the team back to childhood road trips, and other car stories that they had lived in their vehicles and needed the reliability of precisely made tires.
Brand Manager Diana Colosimo Related |
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