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Top 6: April 5th 2023
Experiential
Netflix Seoul Vibe 1988: The 1988 Fuel StationTop 6: April 5th 2023
Netflix’s upcoming Korean movie Seoul Vibe was set in 1988, it centered around cars and 80’s pop culture. So to promote it, they put up the Netflix Seoul Vibe Gas Station – an ‘80s-themed gas station that sold 1988-priced fuel. We launched this during the time that fuel prices skyrocketed globally to all-time highs, making Filipinos nostalgic for a time when gas was cheaper.
With fuels sold at just PHP 7 per liter (roughly USD 0.12), people clamored to book a slot to gas up at the station via seoulvibe1988.ph. Slots were filled up in just under a minute.After the campaign, Seoul Vibe became the #1 film on Netflix.
Client: Netflix Philippines Also best this week |
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