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Vencedor Paints: Celeste
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Vencedor, the leading paint brand in Perú, has just launched a campaign with real paint stories under the concept of "Every color has a story." The first film released, Celeste, is based on a true story and it tells the story of a recently widowed grandfather facing depression that moves with his son and granddaughter who will try to cheer him up using the painting of his late wife´s favourite color. The film aired in its 2-and-a-half-minute version became an instant hit in the country, with people loving the story and strongly connecting with the brand.
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