Ford: Virtual Test Drive

Global experience design company, Imagination, has created a world-first driving experience for the launch of Ford’s new all-electric Explorer SUV; Ford’s first volume passenger electric car designed and built in Europe. The virtual car launch will set a new standard for brand experiences in the automotive industry. Imagination has flipped the traditional in-person car reveal on its head and produced an immersive virtual event for the unveiling of Ford’s new electric vehicle. Powered by the gaming platform Unreal Engine, the event harnesses cutting-edge pixel streaming technology that will allow users to interact with the car in a hyperreal digital environment without the need for owning high-powered hardware. It will be the first-ever pixel-streamed experience of its kind and will set a new standard for future reveals in the automotive sector, where audiences can enjoy fully immersive experiences from the comfort of their own home. The launch of the new all-electric Ford Explorer SUV will take place in three stages. The first part will kick off with a seven-minute virtual reveal of the new car on 21st March 2023 live on LinkedIn, featuring state-of-the-art photoreal CGI content starring Lexie Alford aka Lexie Limitless - the youngest person to travel to every country in the world. Viewers will see the car build itself around her, highlighting innovative features designed to reinvent exploring in the modern age. Viewers will then be asked to get behind the wheel themselves in an immersive Virtual Test Drive, which will blur the lines between reality and virtual reality, offering consumers the opportunity to get to know the car through interactive participation. Experience the virtual test drive experience on desktop or mobile.