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Café Versailles: ROUTINE
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Versailles’ campaign reflects what it means to pause and drink coffee, and to relax and forget everything for a few minutes, to recharge and continue “running” through our dizzying daily routine. It’s made up of characters who we identify as always running, making an analogy of how we’re frantic in our own routine and how drinking coffee is associated with stopping for a few minutes before resuming. That is precisely what we are trying to reflect in a fun and aesthetic way with this campaign.
Co-Fundador / CEO: Jorge Plasencia |
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