10:PM: Watsons Bay Swingers

Over 1.8 million bacteria-laden, skin-cell-infested mattresses are illegally dumped in Australia every year. Together with Howatson+Company and director James Dive, mattress startup 10:PM has turned several of them into guerrilla billboards. Each execution exposes the condemning, rancid stories held within the fibres of competitor’s products. A stark contrast to 10:PM’s Aussie-made, microbe-neutralising mattresses. Targeting inner-city Sydney suburbs, the 10:PM team located discarded mattresses and wrote bespoke long copy about each one, condemning them as rancid and suggesting a new, better alternative from 10:PM. These messages were converted into mattress-sized stamps, one judgemental letter at a time, before the team installed the ‘bed-verts' in the same locations they were found. The mattress billboards have taken curious onlookers by surprise. Exposing a global gathering of dead skin particles in Bondi backpacker-land, an underground swinger scene in affluent Watson’s Bay, a queen who partied too hard in Pride capital, Darlinghurst, and more.