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10:PM: Bedverts - Watsons Bay SwingersThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
10:PM and Howatson+Company turn abandoned mattresses into unmissable media. Targeting inner-city Sydney suburbs, the 10:PM team located discarded mattresses and wrote bespoke long copy about each one, condemning them as rancid and suggesting a new, better alternative from 10:PM. These messages were converted into mattress-sized stamps, one judgemental letter at a time, before the team installed the ‘bed-verts' in the same locations they were found.
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