Print ad: Wild Secrets: Cruise

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Older Australians have been left out of conversations about sex.

To normalise pleasure for older Australians, online sex toy retailer Wild Secrets created long copy ads that flipped the stereotypes of ageing, telling provocative stories of seniors finding better ways of spending retirement than knitting, golfing and setting sail on a cruise.

The ads ran in Peninsula Essence, a lifestyle magazine popular with our over 60s audience, inviting them to see that while they may retire, desire never does.