Gravox: Digital OOH

Gravox is synonymous with Gravy in Australia, but had not yet capitalised on the Christmas occassion. Identifying an opportunity to launch a new product made specifically to complement Chrismas lunch, REBORN’s task was to develop a creative campaign to launch the product into market.


The creative idea was to bring Christmas together with the new Gravox Chrissie Gravy. Based on the insight that Christmas in 2022 was the first time in a number of years that family and friends could truly come together after years of covid-related disruptions, the campaign centered around the idea that Christmas is a time for families to come together and share a meal, and Gravox Chrissie Gravy is the perfect addition to make that meal complete.

The campaign ran across Video on Demand, digital, social, POS and OOH.