Porter's Paints: Paint with Heart and Soul

Premium paint brand, Porter’s Paints, in partnership with Thinkerbell & Photoplay / Playtime, has created a new brand platform ‘Paint with Heart and Soul’.

The visually distinctive work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.

Olivia Romas, lead creative Tinker at Thinkerbell, said: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way. The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”

Michael Gupta, Director at Photoplay / Playtime, said “I was immediately drawn to the intimacy and opportunity to find emotion in this spot. Combined with the technical aspects of lighting and working with the subtle physicality of the actors, I wanted to reflect a world that felt textured, warm and utterly grounded."