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Heineken Silver, the new low-calorie, low-carb beer in Heineken’s portfolio, has launched a new creative platform in the US market called, 'All the Taste, No Bitter Endings.' … read moreDeveloped by BBH USA, the campaign underscores the product’s key point of differentiation – all the taste of a bold lager with a crisper, cleaner finish, appealing to customers who enjoy highly drinkable, ‘sessionable’ brews without sacrificing any flavour – while also enabling the brand to align with cultural moments that deserve to have their own bitter endings re-written. The work is built in partnership with and on the strength of Publicis’ global relationship with Heineken through data-driven creative agency model Le Pub. The first work in the new campaign is 'Viking Saga,' directed by Tim Godsall, which shows how a would-be bitter end to an epic Viking love story gets a happier conclusion with the help of Heineken Silver.
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Chief Operating Officer Jonnie Cahill
Marketing Borja Manso Salinas
Brand Director Tonia Mancino
Brand Manager Roxanne Mercado
Brand Manager Joe Conti
Chief Executive Officer Dolf Van Den Brink
Agency
Design Director Hernan Ibanez
Designer Jin Kim
Account Director Shana Honig Horowitz
Account Director Cam Thomas
Account Lead Callum Leitenberg
Account Executive Carly Chaskin
Head of Strategy Joe Burns
Strategy Director Paola Ortega
Strategist Harry Guild
Executive Producer Shelley Giera
Producer Beiyi He
Business Affairs Manager Daniella Vargas
Business Affairs Manager Eugene Gandia
Business Affairs Manager Max Novick
Agency / Creative Le Pub
Chief Executive Officer Bruno Bertelli
Chief Strategy Officer Bela Ziemann
Client Approval Kirk Johnsen
Business Director Elianne Vermeulen
Account Director Derek Muller
Production
Head of Production Ena Nicole Abadjian
Line Producer Shannon Barnes
Post Production / VFX Blacksmith
Producer Ashley Goodwin
Coordinator Joey Witten
VFX Supervisor Chris Schnitzer
Compositing Robert Bruce
Compositing Dhruv Shankar
Compositing Yebin Ahn
CG Lead Olivier Varteressian
CG Artist Kushal Das
Matte Painting Marc Samson
Editorial Arcade Edit NY
Editor Geoff Hounsell
Edit Assistant Max Hoffman
Producer Andrew Cravotta
Music / Sound Human
Creative Mike Jurasits
Composer Tom Keery
Composer Matthew O’Malley
Executive Producer James Dean Wells
Music / Sound Post Human
Sound Designer Sloan Alexander
Producer Rob Suchecki
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