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Heineken Silver: Viking Saga
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Heineken Silver, the new low-calorie, low-carb beer in Heineken’s portfolio, has launched a new creative platform in the US market called, 'All the Taste, No Bitter Endings.' Developed by BBH USA, the campaign underscores the product’s key point of differentiation – all the taste of a bold lager with a crisper, cleaner finish, appealing to customers who enjoy highly drinkable, ‘sessionable’ brews without sacrificing any flavour – while also enabling the brand to align with cultural moments that deserve to have their own bitter endings re-written. The work is built in partnership with and on the strength of Publicis’ global relationship with Heineken through data-driven creative agency model Le Pub. The first work in the new campaign is 'Viking Saga,' directed by Tim Godsall, which shows how a would-be bitter end to an epic Viking love story gets a happier conclusion with the help of Heineken Silver.
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