Legendary People + Ideas: [A]PR[I]L Fools

There's a lot of talk about what's real or not these days. That image of Pope Francis wearing a white puffer coat was the first viral of Midjourney AI creations. The first of many (for sure). We want to start the debate between creative agencies in Portugal, so we took April Fools' Day to do just that. On the day every brand will be making jokes and hoaxes we wanted to join the conversation.


Maybe you heard about Trump's new Summer collection on NY Fashion Week. No! That's strange. Or maybe you saw Greta and Elon overlook their differences and went on a vacation together. How about Charles III abdication to the throne and Harry Styles coronation at Westminster Abbey? You've must have known about that… and if you don’t, talk to Legendary, we do.