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Outdoor
Anything & Whatever soft drinks: Magician
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“Anything” & “Whatever” are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally don’t know what flavour you’re going to get. The client wanted JWT Sydney to do something that would really enhance this experience.
The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out. Quote from one of the testers “I’ve never put my hand that far up someone’s arse before”. We thanked him for his help but didn’t shake his hand.
Retoucher -Sally Liu (Procolor, Singapore). Producer - Sidney Stella Lim/Jasmine Lim (Groovy Studio, Singapore). Account supervisor - Betty Tsai Related |
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