Fundación Cáncer Con Ciencia: Take care of your eggs

While the supermarket shelves are overflowing with Easter eggs, a foundation and a communication agency came together to carry out a disruptive dissemination campaign under the slogan "Take care of your eggs". The Cancer with Science proposal from the SALES Foundation and the DO Agency goes to the point: a little cardboard box with a "very Easter" design, with bunnies and everything, which contains two eggs that look like chocolate but are made of latex and that, instead of being filled with sprinkles or surprises, they are palpable. In addition, it comes with instructions that detail the step by step to be able to perform a testicle self-examination and detect any anomaly that warrants a medical consultation on time. It also brings a QR with the necessary additional information about testicular cancer.

According to the statistics of the American Cancer Society (AMC), it usually affects men with an average age of 33 years. However, 6% of cases occur in children and adolescents, and 8% in people over 55 years of age. The good news is that it is highly treatable if discovered early and self-examination is key for that.