Sebrae: Sebrae - Empretec: Evolve Your Skills

Based on the main idea of Empretec, which is the identification and improvement of entrepreneurial characteristics, we came up with a communication strategy that focuses on developing skills as if they were the superpowers of an entrepreneur. That's why we adopted a futuristic visual identity that resembles a video game, where the entrepreneur is the protagonist of their own game, their business, and the main responsible for improving their skills to overcome challenges.