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Studio Mint: Artificial Incompetence: Unfriendly Dragon


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Few have missed the debate about what implications new AI tools like ChatGPT and Midjourney will have for people working in the advertising industry. Production companies have been the subject of the most dire prophecies. They won’t be needed anymore, say the doomsayers.

But are we really there yet? Maybe not, judging from these prompting-gone-wrong examples turned print campaign for one of Sweden’s top visual studios.
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