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"Toxic Contract" is the new WIN'S campaign -the Peruvian home internet brand- with creativity from Lemon, the independent agency whose mission is to redirect current advertising to high-impact campaigns, and produced by Fertil, production company specialized in the development of audiovisual content and creation of crafted work. Through a direct concept, mixing fiction, terror, surrealism and humor, the campaign has managed to quickly capture the audience's attention, causing a stir and increasing empathy for this new Peruvian Home Internet brand that has been positioning itself as the a new alternative, different from the competition, that covers a need that the market has been demanding for a long time: a premium, fast, internet service; that fulfills what it promises without "clauses that tie you down".
Credits
Other credits
ADVERTISER: WIN
PRODUCT: We Are Free Plans
Commercial VP: Victor Jauregui
Marketing and Product Manager: Hiroshi Campos
Brand and Communications Deputy Manager: Milagros Montero
Marketing and Communications Specialist: Maria Teresa Arce
Marketing Analyst: Mariana Melella
Agnecy
Partner & General Creative Director: Luciano Leone
Partner & General Strategy Director: Renato Arauco
Brand Strategy Director: Diego Valverde
Brand Leader: Valerie Cerf
Creative Editor: Yordan Carrión
Motion Graphics: Araliz Medina
Social Media Manager: Carla Cormán
Digital Analyst: Fabrizio Huallpa
Production
Production Supervisor: Maria Fernanda Mendoza
Production Assistant: Eros Martinez
Assistant Director: Camila Legaspi
Focus Puller: Nicholas Latschenko
Second Camera: Grecia Avilés
Data Manager: Micol Tiseran
Sound engineer: Ernesto Trujillo
Gaffer: Giuliano Gallo
Lighting technicians: Alejandro Caro, Jose Espinoza, Rodrigo Sedano
Rental: PCR
Light Effects: Angelo Velasquez
Field Production: La Wachuma - Ursula Campos and Allinson Rios
Production Assistant: Pierre Cardoza
Art direction: #TIMC
Production Design: #TIMC
Art Production: Norma Cardoza
Wardrobe: Claudia Mansilla
Realization of Contract: Eddy Merida
Props: Freddy Aparicio and Christopher Mogollon
Makeup: Susana Leiva
Casting: Evano Casting
Post Production Company: La Isla de Fértil
Post Production Manager: Sebastian Hernández
Offline Edition: Pablo Misa
Post-production: Alvaro Villar - Grecia Studios
Colorization: Daniel Carcelén
Music and sound post-production: Humanimal Music
Contract Voice: Demian Rochwerger
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