Outdoor ad: The Men's Table: Go Beyond Banter

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If you can’t see what you’re doing, you can’t change what you’re doing. So we held a mirror up to common male behaviour of hiding their emotions in banter via a raft of suitably “bantery” executions that revealed more heartfelt sentiments. These positioned The Men’s Table as a place you can go to go beyond banter and have more mentally-healthy conversations.

We used animated OOH placements to show how the things guys really need to talk about are often hidden by banter. At first the audience only sees a man’s typical chat, but over 10 seconds, words fade away revealing what he’s really wanting to say.