DGT (General Traffic Office): Let’s Tell Lies

The DGT (General Traffic Office) presents, in collaboration with Accenture Song, Lies, a national campaign featuring a version of the popular classic Vamos a Contar Mentiras (let's tell lies), with the aim of raising awareness of the problems generated by alcohol consumption and driving at a key time: Easter Week, when the number of car trips surges. The ad begins at a bar, where a father is having a few beers just before picking up his daughters at a football game. After this, we witness a series of everyday situations perceived as "normal" and in which alcohol is present/recurrent. In the background, we hear the version of the classic Vamos a Contar Mentiras, sung by children articulating phrases that adults often say after those dinners, vermouths and small social events at which alcohol is consumed, before they get in their cars, convinced that they can drive, without considering the consequences. The campaign sends out an alert to society, seeking to fight against these practices, as only 0 alcohol has 0 consequences. The spot was directed by Norman Bates, the renowned, award-winning duo of international directors, and produced by Rebolución, a production company founded by the also award-winning Armando Bo, now represented in Spain by Ramón Corominas.