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BancoSol: Savings for savings.


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While around the world people stop the use of electricity for an hour for #EarthHour, in Bolivia life goes on as normal.
BancoSol's vision states that "Together" we are capable of doing extraordinary things, with a strong component of commitment to people and the future of the planet.

To attract attention amidst a lot of noise, the best thing to do is to generate no noise at all, creating a remarkable contrast.

We decided to be a brand that not only says, but also does.
To make the public aware of the importance of caring for the planet, for 60 minutes, we transformed a bank's LED savings billboard into an energy-saving billboard, but in this case, by eliminating 90% of the use of LEDs with a direct, simple and noticeable message.
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