One Albania: The Drone Manifesto

Brief:
For the launch of the new telco brand "One Albania", the client wanted to present it's brand promise in a true and genuine way to the people of Albania.

Idea:
We programed 500 drones using "One" network capabilities to write out a Brand Manifesto to Albanian people across the sky, and turned the whole city of Tirana into a filming set. To create a TV commercial that would connect a brand act of epic proportions and genuine response of a whole city in a beautifully crafted story.

Execution:
Powered by "One Albania" network capabilities 500 drones were carefully programmed with one task. To write out the manifesto of the brand across the night sky of the capital city - Tirana.

Around the city we had film crews ready to film the reactions of Albanian people to the manifesto.
The sky and the whole of Tirana was a filming set, and the several thousand people around the city were unsuspectiong cast of the commercial.

As the drones went up, multiple crews around the city started filming, both the spectacle in the sky, and people around the city reacting to it.

In just 7 minutes during the drone show performance we filmed enough material to craft this amazing story based on a real brand act powered by brand technology and genuine emotions that it awakened in people.