KFC: Enjoy, Its Beautiful - 1

Enjoyment is imperfect. This statement is the main premise of ‘enjoy, it’s beautiful’ , the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste. The spot, recorded over different Colonel Sanders restaurants in Madrid, shows seven different stories with a single common denominator: people in their minds having joy while eating their fried chicken. During the piece close-ups to face expressions goes one after the other while the famous 'You Are So Beautiful' by Joe Cocker is on-track, to reinforce through humor but with a poetic touch, the paradox of pleasure and subjective beauty. The pieces have been recorded by the director duo Biceps, from the production company Blur Films, the post-production work has been done by McNulty and Proximia is the media agency.