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West Coast University: Care Like CrazyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
As America continues to face shortages of nurses and other healthcare workers post-pandemic, West Coast University – a leader in providing healthcare education with over 50,000+ alumni across the globe - and Special US created a campaign to encourage us all to reconsider what care means in the US today. The truth is, healthcare work is one of the hardest things you can do, and yet it often doesn't receive the same level of cultural respect as many other services like the military or firefighters. With this campaign West Coast University looks to take the conversation beyond education in healthcare, to demonstrate the power of care as a value system. As an organisation they are committed to not just educating, but advocating for the very best care, and this new work determines to put that purpose out in the world. Special US’s first campaign with the university aims to extend the brand’s presence and positioning beyond its stronghold on the west coast to Texas and Florida. Shot with real nurses in actual hospital settings, 'Care Like Crazy' is a 360 integrated campaign that aims to show current and future healthcare workers that West Coast University is dedicated to enabling them to create the social impact - and get the cultural recognition - for the heroic care they provide.
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