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West Coast University: Care Like Crazy


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As America continues to face shortages of nurses and other healthcare workers post-pandemic, West Coast University – a leader in providing healthcare education with over 50,000+ alumni across the globe - and Special US created a campaign to encourage us all to reconsider what care means in the US today. The truth is, healthcare work is one of the hardest things you can do, and yet it often doesn't receive the same level of cultural respect as many other services like the military or firefighters. With this campaign West Coast University looks to take the conversation beyond education in healthcare, to demonstrate the power of care as a value system. As an organisation they are committed to not just educating, but advocating for the very best care, and this new work determines to put that purpose out in the world. Special US’s first campaign with the university aims to extend the brand’s presence and positioning beyond its stronghold on the west coast to Texas and Florida. Shot with real nurses in actual hospital settings, 'Care Like Crazy' is a 360 integrated campaign that aims to show current and future healthcare workers that West Coast University is dedicated to enabling them to create the social impact - and get the cultural recognition - for the heroic care they provide.
Credits Other credits

Client

Chief Marketing Officer Joan Blackwood

Marketing Director Melissa Sprange

Marketing Director Deirdre Edwards

Strategy Director Brooke Blackwell

Marketing Specialist Erika Moreno

Agency

Chief Executive Officer Cade Heyde

Chief Strategy Officer Kelsey Hodgkin

Account Director Caitlin Miller

Account Director Rafik Massoud

Account Executive Bridget Derraugh

Strategy Director Janet Shih

Designer Charmaine Cheng

Business Affairs Manager Jennifer Sefa-Boakye

Project Manager Rod Dy

Photographer Jake Dyson

Post Production / VFX a52

Colourist Dimitri Zola

Producer Hugh Copeland

Producer Meredith Cherniack

Post Production / VFX Trafik

Editorial Cabin Edit

Producer Dale Nicholls

Editor Sam Ostrove

Editor Nathan Rodgers

Music / Sound Walker

Producer Stephanie Pigott

Music / Sound Eleven

Audio Director Jordan Meltzer

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