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Ardennes-étape: Getaway With Friends


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There’s this saying that if you really want to get to know someone, travel together. The new campaign of Ardennes-étape illustrates exactly that in two new films, one a holiday with family and the second a getaway with friends. The shared struggles, memories, laughs, cries and sometimes surprises form a deeper connection between the characters against an almost idyllic setting in the Belgian Ardennes. A noticeable thing about the three-day shooting period is that the cast and crew experienced all three seasons in a short period of time, which makes for a sudden, but beautiful cameo of a snow landscape.
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Agency

Client Approval Charlotte Coddens

Account Manager Lise Vanaverbeke

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