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Top 6: April 19th 2023
McCann London has launched the next phase of the See My Pain platform with the UK’s leading pain brand Nurofen, fronted by a campaign featuring a series of imitation medicine … read moreproducts bringing to life what women have heard when expressing their pain to family, friends and healthcare professionals (HCPs). Nurofen’s research has highlighted the phenomenon in which pain in women is more poorly understood and more mistreated compared to pain in men due to systemic gaps and biases. This is often referred to as the Gender Pain Gap. Half of women surveyed (50%) reported feeling ignored or dismissed by their GP when it came to their pain, compared with just over a third (36%) of men. The Gender Pain Gap is a critical issue which impacts the everyday lives of women. To launch the campaign, McCann London hosted an exclusive event in central London, in honour of International Women’s History Month, to raise further awareness of the stark reality of the Gender Pain Gap. At this event, McCann London directly distributed Nurofen’s Gender Pain Gap Index Report inside a range of imitation medicine products from pill bottles to plaster packs and head pads with labels describing the dismissals women often hear for their pain, such as “it’s all in your head”, or “maybe your stressed”. The imitation products will be featured across a range of advertising assets to draw attention to the issue.
read less...Agency - McCann London
Head of Planning Lee Ramsay
Planning Director Jonathan Brown
Planning Director Rebecca Priest
Planner Jo Costello
Brand Manager Katie Edwards
Business Director Morgan Lafferty
Account Manager Marta Smierciak
Account Manager Alex Brooks
Project Director Freya Thompson
Design Director Lisa Carrana
Designer Matt Manlove
Designer Matt Bryce
Design Director Jason Smith
Agency - McCann Health London
Managing Director Alex Frew
Account Director Gini Baysheva
Planning Director Lee Menzies-Pearson
Strategist Helen Moyes
Strategist Jodie Sanassy
Account Manager Charlotte Forestier
Project Manager Cristina Stan
Business Affairs Manager Ioan Plumtree
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