TV ad: Hanes: Make Yourself Comfortable

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Hanes, America’s No.1 Brand of Underwear, is giving a nod to its heritage in its new 'Make Yourself Comfortable' campaign, set in the Victorian Age of 1901. The advertising spots support HanesOriginals, the largest cross-category collection in Hanes’ nearly 125-year-old history. 'Make Yourself Comfortable' injects an adventurous, youthful and fresh take on comfort, while honouring the 1901 origin story and the notion that Hanes invented comfort. Hanes worked with The Martin Agency to create four separate spots – a long-form, cinematic, two-minute spot that tells the full story and three 30-second spots that feature bold, colourful, modern styles in the new Hanes Originals collection set against the stuffy, uncomfortable backdrop of 1900’s American society.