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The New York City Department of Sanitation: If You Litter You're Garbage, 2
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Amid noticeable and documented improvements in the cleanliness of New York neighbourhoods, one crisis persists: the preponderance of litter and dog waste on our sidewalks. Today, the New York City Department of Sanitation, in collaboration with the Partnership for New York City, launched a substantial marketing campaign to shame these "garbage" New Yorkers – litterers and dog-poopetrators – once and for all. This is the first major anti-littering campaign by DSNY in at least 15 years. This ad campaign, designed pro bono in a collaboration between brand and customer experience agency VMLY&R and the Department of Sanitation, is intended to enlist all New Yorkers in the work of calling out the offensive behavior that continues to disrupt the cleanliness of our streets. They will run on bus shelters and LinkNYC kiosks across the five boroughs for the remainder of April.
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