Chevrolet: Real Performance

Trucks always look so slick in ads.
BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS.

THE PROBLEM
Wandering around those real roads grabbing shots that prove this... is … well, fraught. It's expensive, it drags on, Geeze! it's nigh on impossible.


THE SOLUTION
There is a tool that has recorded millions of kilometers:
Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign.