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Pilsener takes a whole town to the Barcelona SC. Stadium. The most beloved Ecuadorian beer brand takes the Barcelona Commune, a town unknown to many, to its true home: The Monumental Stadium. This year, Pilsener realized that Barcelona’s “All” fans party, a very special group of fans had been historically ignored: Barcelona fans by birth. These are the inhabitants of La Comuna Barcelona, a little-known and humble town, located just hours away from the country's most well-known team's stadium.
The idea was to transport this community to Barcelona's "official home" stadium by bus, to celebrate together with them, the party for, this time, all Barcelona fans. The inhabitants arrived at the Monumental de Barcelona (many of them for the first time) and filled a stand that never stopped celebrating.