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BUXTON Water: Sweat and Tears
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BUXTON Natural Mineral Water, in partnership with mental health charity Mind, has launched a new campaign platform ‘Sweat and Tears’, stimulating the nation to prioritise mental and physical wellbeing through hydration, ahead of the London Marathon. Through ‘Sweat and Tears’, BUXTON Water aims to encourage the nation to join the movement: to prioritise exercise, hydration and taking care of our mental health. This latest campaign shines light on the positive role hydration can play in looking after mental and physical wellbeing. The idea for the campaign, created by Publicis•Poke, comes from the insight that being well hydrated can play a positive role in looking after our physical and mental wellbeing. Hydration helps maintain normal cognitive functions, which has a positive impact on mood. The campaign was bought and planned by NestléOne, also part of Publicis Groupe.The spot, directed by María Sosa Betancor of production company Biscuit, shows a montage of real-life moments: a runner pushing to herself to the limit, two women on the brink of tears from laughing too hard, loved ones crying happy tears as they’re reunited.
DESIGNER: Dave Stansfield, Michael Damasco Related |
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