Jim Beam Zero: Beat

The Works Sydney aims to raise awareness of Jim Beam's new RTD. Jim Beam and Zero Sugar Cola.

Jim Beam have gone and put a new spin on their top selling RTD, by mixing it with Zero Sugar Cola. Here at 'The Works' we thought, how better to promote the product than to put a new spin on the classic blues sound of the harmonica. So we tried something new, and enlisted the beatbox talent of Mr Yuri Lane who flew in from Chicago and dropped some beats for the spot. The TV spot is supported by print and online, which can be viewed at www.jimbeamzerosugarcola,com.au. Enjoy.