Print ad: Freedom: Make Anywhere Home

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Iconic Australian furniture retailer Freedom has been on a major transformation for the past five years, evolving into a design-led brand for style-conscious consumers. The 'Make Anywhere Home' campaign is a continuation of Freedom’s journey towards changing consumer perceptions of the brand.

Shot across a series of locations including the State Library and Omega Farm and Cathedral Rocks on the New South Wales coastline, the fashion-inspired campaign aimed to elevate Freedom's homewares and was styled by Joseph Gardner from Vogue Living and shot by photographer Victoria Zschommler. Specific fashion techniques were implemented with a team of high-profile production talent to bring the next evolution of Freedom to life.