Volkswagen: Grandmother

For March, VW is launching a tactical campaign promoting special offers during dealerships’ open-door weekend. Along with DDB Paris, VW made the bold choice of avoiding a campaign focused on a promotional speech, but rather focus on the brand instead through a new creative tagline: 'It’s so easy to be proud of a Volkswagen”. Both films perfectly embody the wit and humorous tone of voice that makes great Volkswagen ads. In these spots, the brand shows that Volkswagen makes people deeply proud. From the acerbic grandmother with her grandson to the young man who is embarrassed by his mother's behaviour, the protagonists will make people laugh and show the pride a Volkswagen owner can feel. Volkswagen and DDB Paris worked with director Rudi Rosenberg (Blouge, la Clé..).