Edgard & Cooper: They Are What They Eat

Edgard & Cooper, a leading provider of healthy pet food, has launched a thought-provoking campaign made by We Are Pi, aimed at challenging the dominance of low-quality ingredients in the pet food industry by promoting their real, healthy, and junk free alternatives. Challenging the issue of junk ingredients in pet food: We Are Pi worked with Edgard & Cooper to shed light on the troubling reality of pet food being heavily reliant on "meat meal", which often consists of low-quality meat and animal remains that are overly processed and mixed with artificial additives.To demonstrate the difference between real, healthy pet food and the processed junk that currently saturates the market, Edgard & Cooper is launching the campaign titled "They Are What They Eat", featuring visuals of fake pets being fed junk food, demonstrating the effect of overly processed pet food on pets and how a switch to Edgard and Cooper’s products could make a real difference. The campaign was directed by Pedro Giomi with prop design by Eva Arends and Florian Legters and will run across Europe (UK, France, Germany, Belgium and the Netherlands) on TV, online video and social media.