Print ad: Bangkok Medical Laboratory: Palatable or Poison?

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Palatable or Poison?

When it comes to food intolerance, your long time favorites can easily be your long term foes. Want to know which ingredients are against you? Let your blood tell you.

Background:

Eating healthy is one of the biggest trends these days. But the awareness of “food intolerance” is still very low in Thailand. Food intolerance means every person has very specific allergies or difficulty digesting certain food ingredients. This is based on the person’s genetics, blood type, body type, etc. And no two people will have the exact same set of food intolerance. Just choosing a generic (although seemingly healthy) diet, without knowing the specific food intolerance, can lead to long term health effects.

Bangkok Medical Lab wants to raise awareness of food intolerance because it’s the first most important step to staying healthy. With a simple test, individuals can easily find out exactly what food ingredients they should or shouldn’t consume.

Describe the Impact:

Since launch, there have been numerous daily calls to the clinic, with many people wanting to find out about the price and the test program details. Awareness of food intolerance, as well as visits the clinic website, have also drastically increased.