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Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb. The TV spot, directed by James Rouse, will premiere tonight at 8:15pm on ITV2 during Bobs Burgers. The documentary style ad is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby - whether it’s a Marmite lover or hater.
Credits
Other credits
Client
Georgina Bradford, Marketing Director
Shannon Lennon-Smith, Marketing Manager
Annabelle Terry, Brand Manager
Agency
Joint Head of Integrated Production: Nikki Cramphorn
Senior Planner: Liora Ingram
Junior Planner: Lucy Wilson
CEO: Tammy Einav
Managing Partner: Tom White
Account Director: Max Sullivan
Account Manager: Lydia Barber
Project Managers: Ian Hughes, Amy Waldman, Linda-Aileen Macfarlane
MEDIA AGENCY: Mindshare
Business Director: Tess Domenet
Account Manager: Anna Mason
PR AGENCY: W Communications
Campaigns Director - Grace Jackson
Associate Director - Jess O’Donohoe
Account Director: Paige Hartley
Account Manager: Ella Bull
Production
HEAD OF PRODUCTION: Polly Du Plessis
PRODUCTION MANAGER: Tim Steele
CASTING DIRECTOR: Thom Hammond
PRODUCTION DESIGNER: Niamh Coulter
WARDROBE STYLIST: Selina Wong
HAIR AND MAKEUP ARTIST: Michele Baylis
EDITING COMPANY: Work Editorial
EDITOR: Neil Smith
POST PRODUCTION: Absolute Post
EP: Chris Batten / Sally Heath
Producer Maddie Godsill
Colourist: Matt Turner
Look Dev/ R&D - Gustavo Ribeiro
VFX Supervisor and Flame Lead - Ben Robards
Flame & Nuke Lead - Chris Tobin
Nuke - Harvey David
Nuke - Tommy Coulter-Lister
Flame - Rich Greenwood and James Corden
CG - Keith Rogers, Rebekah King-Britton, Patrick Keogh, Ollie Grant, Megan McLean
AUDIO POST PRODUCTION: Jon Clarke at Factory
Audio Producer: Deborah Whitfield
Print, DOOH & Static Social:
Design Studio: King Henry Studios
Founder/Partner: Carolyn Henry
Design Director: Scott Silvey
Lead Retoucher: Charlie Townsend
Studio Project Manager: Dan Sandalls
Artworker: Dave Callow
Integrated Producer: Jaki Jo Hannan
Merchandise PR Photography:
Photographers Agent: Boutique Artists
Photographer: Charlie Surbey
Integrated Producer: Jaki Jo Hannan
Merchandise:
Design Studio: King Henry Studios
Design Director: Scott Silvey
Senior Integrated Producer, C&A: Gareth Evans
Studio Support, C&A: Gary Halfacre
PA/Team Assistant: Phoebe Jebb
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