Citroën: The French Re-Connection - Delacroix

Citroën is one of the most iconic French brands in the world, nonetheless, it has a problem in Peru: new generations don’t associate it with France.

So, ¿what did we do to help solve this problem?
We took advantage of the fame of the most popular French people in history.

The French-Reconnection is a project that uses artificial intelligence to bring back to life the art of Paul Gauguin, Claude Monet, Eugene Delacroix, Paul Cézanne and Edouard Manet.

We created a complete collection, having as our protagonists some of the most famous cars of Citroën, and we brought the brand closer to Peruvians by turning our social media in authentic virtual galleries.