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Web Film
TAG Heuer Carrera: The Chase For Carrera
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CELEBRATING THE FUTURE, NOT THE PAST: In 2023 the most iconic racing chronograph ever celebrates its 60th birthday. The TAG Heuer Carrera has so much history it would have been easy to cling to the past. But the Carrera has a different mindset. A pioneering one. It’s always been about breaking new ground and pushing the limits. This is the original racing chronograph, born in 1963: it has nothing to prove. So, in a watchmaking world that’s all about heritage and savoir faire, DDB Paris created a campaign that celebrates the Carrera by breaking all the rules of the category. Produced by David Leitch’s 87 North, the film goes far beyond advertising. It’s an action-packed piece of entertainment that lives up to Hollywood standards, filled with crazy stunts, racing cars, adrenaline, and humor. You wouldn’t expect less from a collaboration with David Leitch — responsible for some of the most iconic action films of the last decade, from John Wick to Deadpool 2 to last year’s Bullet Train — Nash Edgerton, and of course, starring world famous actor Ryan Gosling.
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