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Cadbury Brunch is launching an integrated campaign, But Actually Tasty. With the help of global agency of record, VCCP and its global content and production studio, Girl&Bear, … read morethe campaign has been created to communicate to Brits that they don't have to sacrifice taste when buying cereal and nut bars. When it comes to the snack bar category, most people don’t expect much. They’re used to oat and nut bars looking a bit beige, sounding a bit beige, and - most importantly - tasting a bit beige. However, Cadbury Brunch bars are unabashedly tasty. This subversion of category expectations inspired the new creative platform, But Actually Tasty which focuses on the fact that Cadbury Brunch takes the good but slightly unexciting hero ingredients, like oats and nuts, and makes them actually tasty through the addition of Cadbury chocolate. Three 20” films have been created which all focus on a different hero ingredient for each bar - Oat, Nut & Raisin. The ingredient fills the screen and it slowly falls through the air. A slightly bemused voiceover by actor Sunil Patel reacts to this falling ingredient and questions who actually likes it. The ingredient then falls into a pool of delicious Cadbury chocolate and transforms into a Cadbury Brunch bar that pops into view. The voice over then responds to this enthusiastically. It ends with writing saying Cadbury Brunch. Humor Nuts, but actually tasty. Social and DOOH executions follow a similar format. The creative is dominated by a hero ingredient - an absolutely massive oat, nut or raisin - and copy outlining a well-worn association or belief about the healthy qualities of that ingredient. A Cadbury Brunch bar then replaces the ingredient accompanied by the line But Actually Tasty. Cadbury Brunch. This campaign is also being brought to life in audio through radio assets and a podcast sponsorship. Cadbury is working with the Off Menu podcast, presented by comedians Ed Gamble and James Acaster, and Sh*gged, Married, Annoyed, presented by Rosie & Chris Ramsey. They will dissect the difference between a handful of oats or nuts on their own and a handful of oats or nuts with a layer of Cadbury chocolate.
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MARKETING DIRECTOR: Elise Burditt
MARKETING MANAGER: Declan Duggan
BRAND MANAGER: Maria Jackson
JUNIOR BRAND MANAGER: Ella Jonas
Agency
MANAGING PARTNER: Matt Smith
BUSINESS DIRECTOR: Charlie Griffith
ACCOUNT DIRECTOR: Will Hazelton
ACCOUNT EXECUTIVE: Lara Tarabey
PLANNING DIRECTOR: Andy Nicholls
PLANNER: Xanthe Fuller
DESIGN DIRECTOR: Adam Edwards
SENIOR DESIGNER: Matt Montgomery-Taylor
STUDIO MANAGERS: James Perry & Sam Weight
RESOURCE COORDINATOR: Yasmine Moridi
PRODUCTION
POST PRODUCER: Heather Mooney
EDITING COMPANY: Stitch
AUDIO POST-PRODUCTION COMPANY: Jungle Studios
ARTIST MANAGEMENT COMPANY: Swerve
PHOTOGRAPHER: Nancy-Anne
DIGITAL AGENCY: Bernadette
DIGITAL DESIGN DIRECTOR: Gilles Bestley
SENIOR MOTION DESIGNER: Martin Pavlica
SENIOR DIGITAL PRODUCER: Luke Dougherty
MEDIA BUYING AGENCY: Publicis Media
PLANNING MANAGER: Joe Wood
PUBLISHING & AUDIO ACCOUNT DIRECTOR: Kerry Edwards
SOCIAL AGENCY: Elvis Communication
ACCOUNT EXECUTIVE: Anna-Laura Banjo
SENIOR ACCOUNT DIRECTOR: Ellie Hicklin
ACCOUNT DIRECTOR: Robyn Lyness
PR AGENCY: Tin Man
FOUNDER: Mandy Sharp
PARTNER: Natalie Neave
PRACTICE DIRECTOR: Leanne Bertolone
SENIOR ACCOUNT DIRECTOR: Amelia Higson
CREATIVE DIRECTOR: Paul Valentine
CREATIVE: Charla Maclean
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