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Ingham Chicken: Water Cooler
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As Australia's most loved brand of chicken, Ingham via Clemenger BBDO Sydney needed a fresh new campaign to reinforce the brand's strong connection with consumers.
It's a simple truth that almost everyone loves chicken. There are million's of chicken eaters across the country that will vouch for that. In fact, if you don't like chicken there must be something very wrong with you. However, if you are one of the estimated 14 people in Australia who don't actually like chicken then Ingham can still help. With an integrated website, helpline and TV campaign, Ingham have a number of tips and suggestions to help you hide your embarrassing disorder from family and friends. From a chicken fragrance spray for your car and home, to water cooler conversation tips, you'll soon appear as normal as everyone else.
Planner: Paul Blockey Related |
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