Flying Fish: Long Face

Flying Fish is a South African flavoured beer and part of the ABinBev family of brands. It’s a brand that believes in not taking life too seriously, it believes in fun. It’s What The Flying Fish?! Brand positioning is testament to that as it seeks to make you question anything ordinary and encourages you to add that Flying Fish flavour to life’s humdrum moments.

As the brand continues to grow, Flying Fish added a new product to their stable. The New Flying Fish Dry Apple. The same flavoured beer with a different taste profile, and one that would aim to compete with the other cider brands in the market. Brands that were already quite established. So how do you break into a market that already has some big names while still boasting your taste credentials and personality?

Easy. You just give their communication a Flying Fish Dry Apple refreshing take. To do this we looked to some of our biggest competitors most iconic work and decided to give it all a What The Flying Fish?! kind of refresh. Because nothing is as refreshing as the new Flying Fish Dry Apple.