Interactive ad: SuperMax: Reusables

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Top 6: May 3rd 2023

Did you know that approximately one-third of the food purchased at the supermarket is discarded when it reaches its 'use by' date? This situation presents a significant problem of food waste, contributing to environmental issues. This premise, combined with the little knowledge about alternative uses of many products, led the team at de la Cruz Ogilvy to create Reusables for client SuperMax, a cutting-edge technology to turn 'use by' dates into 'use for' the environment. The Reusables program not only aims to give a second life to food products but also showcases what can be done with the packaging. This is the first time that an Instagram filter has been used to convey a message and educate about a problem that is not only affecting Puerto Rico but the whole world.

Category Retail services
Client SuperMax
Agency De la Cruz Ogilvy
Country Puerto Rico
Uploaded 26 April, 2023

Other credits

Client: SuperMax

Agency: de la Cruz Ogilvy

Rafael Reina: CCO

Carlos Thompson: Group President

Nánel Rodríguez: Director of Innovations / ACD

Adriana Álvarez: ACD

Andrés Cifuentes: Head of Digital Art

Gabriel Rodríguez: Director of Technology

Ity Vega: Director of Public Relations

Jacinto Montú: Head of Programming Unicorn

Enrique García Thompson: Jr. Strategic Planner

Cristina Rodríguez: Content Strategist

Mónica Escribano: Digital Connections Executive

Yarelis Pérez: Client Business Director

Eduardo Sánchez: Client Business Manager

Fernando Álvarez: Senior Art Director

Iván Merced: Food Merchandising Manager

Kidany Delgado: Assistant Marketing Manager

Luis Romero: Content Producer

Marirose Acevedo: Head of Investment Media & Corporate Strategy

Amalia Concepción: Media Planner

Charito Head of Integrated Media & Analytics

Luther Media: Post Production

SuperMax: Reusables

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SuperMax: Reusables

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