Did you know that approximately one-third of the food purchased at the supermarket is discarded when it reaches its 'use by' date? This situation presents a significant problem of … read morefood waste, contributing to environmental issues. This premise, combined with the little knowledge about alternative uses of many products, led the team at de la Cruz Ogilvy to create Reusables for client SuperMax, a cutting-edge technology to turn 'use by' dates into 'use for' the environment. The Reusables program not only aims to give a second life to food products but also showcases what can be done with the packaging. This is the first time that an Instagram filter has been used to convey a message and educate about a problem that is not only affecting Puerto Rico but the whole world.
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