Sleep Number: Sleep Next Level

Sleep Number Corporation, a wellness technology leader, kicked off its 'Sleep Next Level' brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand’s strategic partnership with global creative agency 72andSunny. Fresh off the launch of the next gen Sleep Number® smart beds earlier this month, 'Sleep Next Level' is a call for all achievers, including parents, entrepreneurs and athletes, to take control of their sleep by harnessing the life-changing benefits of individualized sleep, made possible by the brand’s highly innovative smart bed technology. The new campaign is running exclusively in the US and features award-winning actress, producer, entrepreneur and New York Times best-selling author Gabrielle Union, and her husband, former NBA star and Basketball Hall of Fame inductee Dwyane Wade, who share that the secret to unlocking a more impressive you: it starts with a next gen Sleep Number smart bed. The films were directed by Paul Hunter of PRETTYBIRD. Created in partnership with 72andSunny, this is the first piece of joint Sleep Number campaign work since the two collaborated earlier this year.