 |
Outdoor
Special K: Unexceptionally Special
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The fresh Special K ad seeks to position the product as a healthy and versatile breakfast option that can be used in a wide range of recipes. By highlighting the nutritional value of Special K flakes and showcasing their versatility, the spot aims to appeal to health-conscious consumers who are looking for a healthy and delicious breakfast option.
This was achieved by Flint Director Jon Bader, who seamlessly brought these two attributes together in a visually stunning camera journey. The spot begins with a slow-motion pour of Special K flakes and then smoothly transitions through a variety of stop-frame hero food ideas. The journey culminates with a strong live-action pack shot that reinforces the key message of the spot: that Special K is not only nutritious but also versatile and can be used in many delicious breakfast recipes.
Special K (Client): Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
