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VSA Launches New Work for Spectrum
Marketing initiative “Designed for Business, Built for You” highlights the scale and depth of Spectrum’s business connectivity offerings
We’re … read moreexcited to share the first broadcast spot in Spectrum’s new campaign, “Designed for Business, Built for You.” The work showcases the wide range of business solutions offered across Spectrum Enterprise and Spectrum Business—and conveys how all are purpose-built to meet customers’ needs and create real impact on their businesses and lives.
Right now, more than 80% of the Fortune 500 relies on Spectrum Enterprise’s wide range of networking solutions. But many may not know that in addition to offering enterprise-grade solutions, Spectrum proudly supports millions of small businesses with scalable, customizable technology. In everything from its message to its visuals, the spot is meant to underscore that range. It opens with a view of a towering building and dramatically pans down to meet a small business just down the road, before moving to a hospital, research facility and then back to the retail space. At every point, the characters’ warmth and humanity reminds us that for Spectrum, no technology solution is ever just about the tech; it’s always really about the people on the other end of it, and helping them meet their goals.
We created this campaign in close collaboration with our longtime client partners, Jason Rogers, VP of Enterprise Marketing for Spectrum; Kim Mills, Director of Brand Strategy; and Mike Mason, Brand Strategy Manager. We conceived, wrote and produced all the spots and digital video placements, and developed content for the campaign’s landing page. The results are creative executions that clearly differentiate the brand from competitors, revealing a singular focus on people and what Spectrum can help them achieve.
A big shout-out to the folks at our production company, RadicalMedia, and our director, Anders Jedenfors, for such great work. We also thank our friends at Another Country for their work on the voiceover and sound. And, of course, thank you to the entire team at VSA who worked on this groundbreaking project.
Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.
read less...VSA credits:
Kim Mickenberg, Executive Creative Director
Avery Gross, Executive Creative Director
Josh Berta, Executive Creative Director
John Davis, Writer, Associate Creative Director
Bryan Haney, Director, Production
Thomas Horne, Director, Production
Jill Hoffman, Senior Project Manager
Valerie Paykov, Editor/Motion Graphics Artist
Amy Bretz, Senior Business Manager
Mike Walsh, Partner, Client Engagement
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