Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

TNT: Mother

Embed Video
There are 169M cellphone subscribers in the Philippines, and most of them have unregistered Subscriber Identity Module (SIM) cards. Unregistered SIM cards can be used by criminals to scam, smish, and commit other forms of mobile fraud, because with them, crooks can act anonymously and avoid detection. That's why the Philippine government passed a law requiring all SIMs to be registered before April 26, 2023. All SIMs unregistered by April 26 will be deactivated. Problem: Only 29% of all 169M SIMs had been registered by March 2023. Objective: Come up with a campaign to drive more people to register their TNT telco SIMs. This way, more people observe the law, and TNT telco is able to preserve its number of subscribers (and not lose them to deactivation). In the film 'Mother', we dramatize one paint point of not registering your SIM--you will lose your number and be forced to get a new one (which your loved ones won't recognize).
Results:
Views: 37,983,927
Shares: 221,789
More importantly, in just 10 days, the campaign has driven 6,898,546 TNT telco subscribers to register their SIMS.
Credits Other credits

Agency

Managing Partner: Jake Yrastorza

Account Director: Abi Reyes

Account Director: Inna Tupaz

Account Executive: Kitkat Galvez

Senior Strategic Planner: Nanais Hernandez

Junior Strategic Planner: Fritz Dalawampu

Media Head: Margie Husmalaga

PR Head: Grace Leyco

Production

Line Producer: Mara Bernaldo

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news